friendly” products. Scholars have consistently shown that consumers with strong biospheric and altruistic beliefs are more … likely to purchase these products, while marketers are increasingly appealing to consumers’ self-interest in their efforts to … sell their “green” products. This paper explores this divide and offers a potential explanation for it, using the concept …

marketing products and to identify the impact of such adoption on developing international markets. This study also aims to … determine the major obstacles restraining banks marketing their products internationally through the Internet and to make … recommendations conducive to an effective and optimal implementation of Internet applications for marketing bank products locally and …

Values have become a subject of growing interest, and are now generally accepted as an important factor in marketing …

consumption emphasized essentially the utilitarian value (“use value”) of products and services. Postmodernity, on the contrary … “linking value” of products and services. Concludes with an exploration of the implications of postmodernity for rethinking … marketing with the integration of the linking value concept.  …

hypotheses. Finally, theoretical and marketing implications of the findings are addressed.  …

Examines how the business products‐marketing firm acquires knowledge about its customers. Objectives include …

The 1980s have seen the emergence of a new perception of productivity and its relationship to quality, cost and … quality and high productivity and profitability are mutually exclusive has been seriously challenged by academics and managers … alike. While most company studies point to a positive relationship between quality and productivity, the results of the …