Assessing competitive edge: exposition and illustration of a diagnostic tool

Describes a method to analyze competitive standing of a product, brand or made‐in label vis‐à‐vis its competitors. Presents the results of an illustrative case study and discusses their implications.

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Year of publication:	1995
Authors:	Yavas, Ugur ; Eroglu, Dogan
Published in:	Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 12.1995, 2, p. 47-59
Publisher:	MCB UP Ltd
Subject:	Competitiveness \| Decision making \| Labelling \| Marketing \| Perceptions \| Products

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/07363769510084902 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014849121