Chaboud, Isabelle - In: Strategic Direction 32 (2016) 6, pp. 5-7
Purpose The purpose of this paper is to assess the motivations behind the merger of Heinz and Kraft. This merger …, finalized on July 2nd, was one of the largest mergers to take place in 2015. Warren Buffet via Berkshire Hathaway and the … objectives of this merger? A few months after the deal, what measures have been introduced? Design/methodology/approach This …