Purpose: This paper aims to examine the causes and consequences of animosity that Sunni Arabs may harbor against Iran and Turkey – two regional powers and key players in the Middle East. Design/methodology/approach: Using Jordanians as proxy for Sunni Arab consumers, data were collected from...

Purpose: The purpose of this paper is to investigate how small manufacturing firms develop and manage relationships with global suppliers and distributors. In so doing the authors aim to contribute to knowledge about SMEs and supply chain management (SCM). Design/methodology/approach: The...

Purpose: This study aims to examine how negotiators’ goal orientations may affect their negotiation strategy and consequently the negotiation outcomes. Design/methodology/approach: Using cross-sectional data collected from a Fortune 500 Global firm based in France, this study empirically...

Purpose: A detailed conceptualization of how service experiences are transformed into a memory and the circumstances surrounding a memorable experience is not available in the customer experience literature. This paper aims to address this gap using a multi-dimensional framework (memoryscape)...

Purpose: The purpose of this paper is to highlight critical sustainability challenges facing luxury fashion firms and to describe examples of best practice in responding to these challenges. Design/methodology/approach: The research approach combines a detailed literature review with...