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Warranty as an Effective Strategy for Remanufactured Product
Liao, Bifeng; Li, Bangyi - In: International Journal of Information Systems and Supply … 9 (2016) 1, pp. 41-57
consumer warranty. Up to now, there are many studies investigating this role, but they seldom consider from the perspective of … remanufacturing industry are advised to increase the level of warranty associated with their remanufacturing products in order to … three marketing settings to examine the impact of warranty services, and finally compares the optimal prices and profits …
Persistent link: https://www.econbiz.de/10012045785
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Warranty as an Effective Strategy for Remanufactured Product
Liao, Bifeng; Li, Bangyi - In: International Journal of Information Systems and Supply … 9 (2016) 3, pp. 83-98
consumer warranty. Up to now, there are many studies investigating this role, but they seldom consider from the perspective of … remanufacturing industry are advised to increase the level of warranty associated with their remanufacturing products in order to … three marketing settings to examine the impact of warranty services, and finally compares the optimal prices and profits …
Persistent link: https://www.econbiz.de/10012045795
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An Empirical Study on the Customer Channel Choice Behavior in the Overall Process of Shopping Under O2O Mode
Wen, Decheng; Dai, Ting; Chen, Xiao - In: International Journal of Web Portals (IJWP) 8 (2016) 1, pp. 13-31
Through dividing the entire shopping process into three stages: pre-purchase, purchase and post-purchase, this study analyzed the customers' channel choice behavior in each, from perspectives of product quality, Customers and channels. Based on a survey answered by 395 multi-channel shoppers,...
Persistent link: https://www.econbiz.de/10012048705
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Does Economic Crisis Force to Consumption Changes Regarding Fruits and Vegetables?
Vlontzos, George; Duquenne, Marie Noelle; Haas, Rainer; … - In: International Journal of Agricultural and Environmental … 8 (2017) 1, pp. 41-48
This study focuses on consumers' behaviour towards Fruits and Vegetables (FVs) under economic crisis. The implementation of both factor analysis and logistic regression reveals discrete consumer groups, affected and not affected by the ongoing economic crisis. Interviewees were selected...
Persistent link: https://www.econbiz.de/10012042765
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Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth
Jain, Geetika; Rakesh, Sapna; Chaturvedi, Kostubh Raman - In: International Journal of E-Business Research (IJEBR) 14 (2018) 2, pp. 87-101
Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models to marketers providing knowledge of different...
Persistent link: https://www.econbiz.de/10012044325
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Consumer Behaviour towards Organic Ready-to-Eat Meals: A Case of Quality Innovation
Vlachos, Stavros; Georgantzis, Nikolaos - In: International Journal of Food and Beverage … 1 (2016) 1, pp. 12-27
This paper reviews literature on alternative convenience food choices and analyses the findings from consumer behaviour and manufacturing/retailing perspective. As consumers' demand for easy prepared and healthier food products has gradually increased, so has the related research activity. This...
Persistent link: https://www.econbiz.de/10012044758
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Exploring Alternative Distribution Channels of Agricultural Products
Mattas, Konstadinos; Nikolaou, Kallirroi; Tsakiridou, … - In: International Journal of Food and Beverage … 2 (2017) 2, pp. 36-66
Fresh fruits and vegetables constitute the basis of many people's daily nutrition habits and different distribution systems have been developed to cover daily supply needs. Important components of alternative distribution channels among others are high quality, high standards and...
Persistent link: https://www.econbiz.de/10012044773
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Academic Entrepreneurship for Scaling Innovation
Baporikar, Neeta - In: International Journal of E-Entrepreneurship and … 6 (2016) 2, pp. 21-39
Academic Entrepreneurship in the last three decades has risen to greater heights. There are various reasons too. Indian's education sector has been undergoing sea changes in these decades. Every state has been opening up and there has been a plethora of institutions established. In the process,...
Persistent link: https://www.econbiz.de/10012044342
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Holistic Approach for Balanced Scorecard as Managerial Decision Making Tool
Baporikar, Neeta - In: International Journal of System Dynamics Applications … 5 (2016) 1, pp. 31-42
theory approach, this paper examines some theoretical and methodological issues of BSC to develop a holistic perspective when …
Persistent link: https://www.econbiz.de/10012047425
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Descriptive Content Analysis on E-Service Research
Kim, Jung-Hwan; Lennon, Sharron J. - In: International Journal of Service Science, Management, … 8 (2017) 1, pp. 18-31
The current study systematically and thoroughly reviewed the extant literature on e-service quality research to examine 1) how e-service is defined by researchers, 2) how e-service quality is defined by researchers, 3) what e-service quality scales and dimensions have been identified, 4) what...
Persistent link: https://www.econbiz.de/10012048109