An Empirical Study on the Customer Channel Choice Behavior in the Overall Process of Shopping Under O2O Mode
Year of publication: |
2016
|
---|---|
Authors: | Wen, Decheng ; Dai, Ting ; Chen, Xiao |
Published in: |
International Journal of Web Portals (IJWP). - IGI Global, ISSN 1938-0208, ZDB-ID 2703915-8. - Vol. 8.2016, 1 (01.01.), p. 13-31
|
Publisher: |
IGI Global |
Subject: | Channel Choice Behavior | O2O | Overall Shopping Process | Product Quality |
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