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While it is assumed that the alternative with a larger profit is preferred to that with a smaller profit according to the traditional cost-benefit (linear) model, it is demonstrated that the lower discount accompanied by a price of zero is preferred to the larger discount without a price of...
Persistent link: https://www.econbiz.de/10012042544
advertising or the usage of their friends. The web tools and social media provide ample opportunities, often for free, for …
Persistent link: https://www.econbiz.de/10012043060
The purpose of this paper is to determine the internal/external factors that lead to fluctuation in marketplace. Before introducing new products in the market, organization needs proper understanding of the market which can be realized through sound mathematical modeling and scientific decision...
Persistent link: https://www.econbiz.de/10012048347
This article seeks to account for the experiences of tertiary students of German when a Facebook group and associated …. The students (n = 23) enjoyed Facebook but mostly used the site passively and only actively posted when required. This led …-educational, social Facebook. …
Persistent link: https://www.econbiz.de/10012043442
. This study investigated the relationship between level of Facebook addiction, Facebook behaviors, gender, and intimacy … that measured their level of Facebook addiction, what they do on Facebook, and their ability to form intimate relationships … levels of Facebook addiction in females, whereas gaming was related to high levels of Facebook addiction in males. Intimacy …
Persistent link: https://www.econbiz.de/10012043480
This research explored the effect of social network sites (SNS) use intensity in the workplace on three aspects of job burnout. The data were collected from non-teaching employees from universities in the U.S. (N = 174) and in Thailand (N = 182). Results from partial least squares regression...
Persistent link: https://www.econbiz.de/10012043497
In this exploratory study, higher education faculty perceptions regarding acceptability of social media use for out-of-class student engagement are identified. Hypotheses are developed and tested using a survey to address the impact of factors such as awareness, faculty/student relationship...
Persistent link: https://www.econbiz.de/10012043573
generated content practices such as the ones of Facebook users affect social media in their capability to reproduce and …
Persistent link: https://www.econbiz.de/10012043575
Strategic social media plays a crucial role in contemporary customer relationship management (CRM); however, the best practices for social CRM are still being discovered and established. The ever-changing nature of social media challenges the ability to establish benchmarks; nonetheless, this...
Persistent link: https://www.econbiz.de/10012043761
387 participants were selected from consumers who use Facebook in Egypt. The primary data was collected via an E …
Persistent link: https://www.econbiz.de/10012043774