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Do you REALLY know what the competition is doing?
Mackus, Darrell - In: Journal of Business Strategy 24 (2003) 1, pp. 8-10
Champions companies finding out what their opposition is doing through competitive intelligence departments, or a third‐party professional. Believes that if a company identifies, maps and analyses the opposition it will have a greater chance of success, which will then allow a plan to be...
Persistent link: https://www.econbiz.de/10014844925
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Much ado about IT: a response to “the corrosion of IT advantage” by Nicholas G. Carr
Vandenbosch, Betty; Lyytinen, Kalle - In: Journal of Business Strategy 25 (2004) 6, pp. 10-12
This article takes issue with Nick Carr’s thesis, developed in his book and in articles for Harvard Business Review and the Journal of Business Strategy , that IT has become a commodity. The thesis, write the authors, draws upon a straw man argument based on analogy and gross simplification of...
Persistent link: https://www.econbiz.de/10014844984
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Exploring small family‐owned firms’ competitive ability
Intihar, Andrew; Pollack, Jeffrey M. - In: Journal of Family Business Management 2 (2012) 1, pp. 76-86
Purpose – The purpose of this paper is to highlight points of differentiation for small family businesses, relative to larger “big box” retailers, which may provide marketing‐oriented competitive advantages. Design/methodology/approach – From a conceptual perspective, the authors...
Persistent link: https://www.econbiz.de/10014864889
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Advertising, Barriers to Entry and Competition Policy
Pass, Christopher; Sturgess, Brian; Wilson, Nicholas - In: Journal of Product & Brand Management 3 (1994) 3, pp. 51-58
“barrier” to new firms wishing to enter a market has once again attracted the interest of the UK competition authorities. Looks …
Persistent link: https://www.econbiz.de/10014896422
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The Anatomy of Marketing Positioning Strategy
Brooksbank, Roger - In: Marketing Intelligence & Planning 12 (1994) 4, pp. 10-14
Describes the theory and practice of marketing positioning strategy. Reviews the basic decision components or “anatomy” of marketing positioning strategy formulation from a theoretical‐prescriptive perspective, and highlights those factors considered to be critical to success. Explains how...
Persistent link: https://www.econbiz.de/10014946455
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Environmental consultancy in the UK: structure and implications
Caldwell, Nigel - In: Management Decision 34 (1996) 3, pp. 15-22
The environmental consultancy market is, by any measure, expanding. Yet, what does the future hold for those entering the market? In essence the market will be split between three types of organizations: large environmental consultancies; niche players; and low‐cost providers of environmental...
Persistent link: https://www.econbiz.de/10014933737
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The Role of Competitive Analysis in Implementing a market Orientation
Smith, Daniel C.; Andrews, Jonlee; Blevins, Timothy R. - In: Journal of Services Marketing 6 (1992) 1, pp. 23-36
competition. Illustrates the stages involved in customer‐based competitive analysis with a case example.  …
Persistent link: https://www.econbiz.de/10014905462
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Carl Menger und die Wettbewerbstheorie / Carl Menger and the Theory of Competition
Mantzavinos, C. - In: Jahrbücher für Nationalökonomie und Statistik 219 (1999) 5-6, pp. 685-691
subjective theory of value. In this article Menger's analysis of competition is examined and it is suggested that he understood … competition as a dynamic process. All elements of the modern process-oriented analysis of competition along evolutionary lines are … contained in his work: the emphasis of the process and not of the end-state to which competition might lead, the variety of …
Persistent link: https://www.econbiz.de/10014608736
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Die Großen Zwei – Wettbewerb im Kreditkartenmarkt? / The Big Two – How Competitive is the Market for Credit Cards
Dulleck, Uwe; Friederiszick, Hans W. - In: Jahrbücher für Nationalökonomie und Statistik 224 (2004) 4, pp. 445-470
Two” has triggered both in the USA and Europe, competition law concerns and placed the (as yet little economically … conditions of the credit card market, and presents results from competition law discourse in a broader economic framework. The … crucial question from the competition law perspective of the market dominance of the “Big Two” is analyzed for European …
Persistent link: https://www.econbiz.de/10014608980
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Das institutionenökonomisch-evolutionäre Wettbewerbsleitbild / Competition Policy from an Institutional-Evolutionary Perspective
Mantzavinos, C. - In: Jahrbücher für Nationalökonomie und Statistik 225 (2005) 2, pp. 205-224
Grundlagen erläutert und es stellt sich heraus, dass der Wettbewerb als ein evolutionärer Prozess zu analysieren ist, der …. To start with, I show that competition is best theoretically analyzed as an evolutionary process unfolding within legal …
Persistent link: https://www.econbiz.de/10014609040