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MC 2.0: testing an apparel co-design experience model

Wu, Juanjuan; Kang, Ju-Young M.; Damminga, Cara; Kim, … - In: Journal of Fashion Marketing and Management 19 (2015) 1, pp. 69-86

customization sites was positively affected by subjects’ attitude towards the co-design experience, subjective norm, and enjoyment …

Persistent link: https://www.econbiz.de/10014868596

Seeking attention: an eye tracking study of in-store merchandise displays

Huddleston, Patricia; Behe, Bridget K.; Minahan, Stella; … - In: International Journal of Retail & Distribution Management 43 (2015) 6, pp. 561-574

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention,...

Persistent link: https://www.econbiz.de/10014804483

The developing direct relationship between a manufacturer and consumers

Endo, Seiji; Kincade, Doris H. - In: Journal of Fashion Marketing and Management: An … 9 (2005) 3, pp. 270-282

Purpose – To investigate consumers' characteristics during internet shopping for customized products in order to reduce the distance between a manufacturer and consumers. Design/methodology/approach – Qualitative methods were conducted with longitudinal interviewing with 20 participants. For...

Persistent link: https://www.econbiz.de/10014867897

The relevance of Horkheimer’s view of the customer

Schipper, Frits - In: European Journal of Marketing 36 (2002) 1/2, pp. 23-35

as customization and relationship marketing. In order to come to a better understanding of the subject, some milestones …

Persistent link: https://www.econbiz.de/10014721997

Theoretical versus actual product variety: how much customisation do customers really demand?

Stäblein, Thomas; Holweg, Matthias; Miemczyk, Joe - In: International Journal of Operations & Production Management 31 (2011) 3, pp. 350-370

Purpose – The purpose of this paper is to challenge the common claim of “infinite variety” being demanded in the marketplace by measuring not just how much variety theoretically could be produced, but how much is actually demanded by the customer. To this effect, the authors propose and...

Persistent link: https://www.econbiz.de/10014790119

Relationships between optimum stimulation level and willingness to use mass customisation options

Fiore, Ann Marie; Lee, Seung‐Eun; Kunz, Grace; … - In: Journal of Fashion Marketing and Management: An … 5 (2001) 2, pp. 99-107

Mass customisation, defined as the mass production of individually customised goods and services, aims at providing products and services that are more suited to the needs or desires of today’s fragmented consumer markets. Mass customisers should identify how needs or desires of the fragmented...

Persistent link: https://www.econbiz.de/10014868290

The new customer-facing technology: mobile and the constantly-connected consumer

Anne Coussement, Martha; J. Teague, Thomas - In: Journal of Hospitality and Tourism Technology 4 (2013) 2, pp. 177-187

Purpose – The purpose of this paper is to argue that the use of technology by the “always connected” guest has changed the dynamics of the relationship between the hospitality entity and customer. Today's mobile customers have begun to create their own customized value with an...

Persistent link: https://www.econbiz.de/10014874358

Acceptance of online customization for apparel shopping

Cho, Hira; Fiorito, Susan S. - In: International Journal of Retail & Distribution Management 37 (2009) 5, pp. 389-407

Purpose – The purpose of this paper is to identify the determinants of successful customization of apparel in e ….0 are used to analyze the data. Findings – Customers recognize the benefits of online customization of apparel when they … perceive the website to be useful and competent. Additionally, customers perceive customization websites to be more useful when …

Persistent link: https://www.econbiz.de/10014803420

Building customer loyalty in digital banking

Larsson, Anthony; Viitaoja, Yamit - In: International Journal of Bank Marketing 35 (2017) 6, pp. 858-877

some of the present customer loyalty theory needs to be revised in order to accommodate for the era of digitalisation. …

Persistent link: https://www.econbiz.de/10014760947

Complementary effects of relational bonds in information asymmetry contexts

Nath, Prithwiraj; Mukherjee, Avinandan - In: Journal of Services Marketing 26 (2012) 3, pp. 168-180

Purpose – The marketing literature theorizes the adoption of the relationship marketing paradigm to foster stronger customer relationships. However, empirical evidence is scarce on how consumers' ability to judge the service influences such relational exchange. This paper aims to examine how...

Persistent link: https://www.econbiz.de/10014905381

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