Marketing a product to global consumers is a challenge due to intense competition and consumer biases toward specific country in global market. This paper has been used to address the specific challenge of country made in label in context of ‘Made in China' because China is largest...

This article studies competition and coordination in a dual-channel supply chain where one supplier supplies homogeneous products to multiple asymmetric retailers, meanwhile, selling products to the end consumers acting as retailers, through a two-level Stackelberg game. This article first...

Consider two production competing firms offering vertically differentiated products to strategic consumers who are the boundedly rational consumer surplus maximizers. Distinguishing three settings of production capacity commitment, pricing optimization and dynamic production capacity management,...

Purpose: The purpose of this paper is to propose and test an integrated model of mobile advertising taking into consideration the unique characteristics of Asian consumers. Design/methodology/approach: The survey research method has been used to collect data among young mobile users in China...

Purpose: Government R&D subsidies is a major practice to respond to market failures in most countries. The purpose of this study is to examine the effect of the government subsidies on China’s regional innovation output empirically under the regional innovation framework, for the unique...