Long, Pham; Vy, Phan Dien - In: International Journal of Strategic Decision Sciences (IJSDS) 7 (2016) 1, pp. 1-17
' perceived overall service quality, satisfaction, and loyalty. This paper attempts, based on an extensive review of relevant …, customer satisfaction and customer loyalty in the context of Vietnam - emerging as a new potential market. The findings of this … satisfaction and in turn customer satisfaction has significant impact on customer loyalty. Implications and recommendations are …