Kumar, Ashish; Shankar, Ravi; Momaya, Kirankumar S. - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 2, pp. 349-363
Purpose – The purpose of this paper is to illustrate, from a Myanmar mobile operator’s point of view, the trade … system dynamics (SD) model shows the business results of a Myanmar mobile operator under two different scenarios, one in … the mobile operator and helps it to contribute to the socio-economic development of Myanmar. Originality/value – The paper …