Birch, Dawn; Lawley, Meredith; Hamblin, Denise - In: Journal of Consumer Marketing 29 (2012) 1, pp. 64-73
Purpose – This paper aims to explore the drivers and barriers to seafood consumption in Australia and to investigate … consumption in Australia was conducted comprising ten focus groups across six states ( n =60) and a national online consumer … survey ( n =1,815). Findings – The main drivers for seafood consumption in Australia are health, taste, convenience, and a …