The role of context in assessing international marketing opportunities
Year of publication: |
2011
|
---|---|
Authors: | Douglas, Susan P. ; Samuel Craig, C. |
Other Persons: | Martín Martín, Oscar (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 28.2011, 2, p. 150-162
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International business | Market entry | Market segmentation | Consumption | Consumer behaviour |
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