Forte, Rosa; Carvalho, Joao - In: International Journal of Retail & Distribution Management 41 (2013) 5, pp. 380-395
Purpose – Both franchising and internationalisation are important subjects of study, but in the existent literature … internationalisation through franchising, using as a case study the internationalisation process of Parfois, a specialised retail brand … based in northern Portugal, and operating in the fashion accessories business. Design/methodology/approach – A case study …