brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail … industry; the overview of brand management; and the significance of brand management in the global retail industry. Effective … reach with the purposeful retail marketing strategies. Brand management means defining the brand, positioning the brand, and …

This paper was developed to investigate the different factors affecting the Brand Equity of Private Label Brands and … perception of different factors affecting Brand Equity. Brand Associations, Perceived Value and Brand Loyalty are considered the … most important factors that affect the Brand Equity of Private Label Brands; However, Perceived Quality, Brand Image and …

influence and affect the Brand Image of organizations in the hospitality sector. The identified factors include the following; 1 … developed to highlight the relationship of the factors and their direct influence and impact on the Brand Image. A questionnaire … strength of the influence and impact of Social Media Marketing on Brand Image of Hospitality Brands. Assessing the influence …

competition in global and regional markets, having a brand is not a choice, but an inevitable necessity that in the case of … on the creation of customer-specific brand value. In this article, 384 people were selected randomly. Data was collected … using a social networking and brand equity questionnaire. After collecting the data, a structural equation model of research …

This exploratory article aims to evaluate the effectiveness of case study competitions in promoting the brand equity of … equality of variances and T-tests for equality of means. The findings suggest that managers attach high importance to brand … awareness (cognitive aspect), brand images and attitude (affective aspect) and less importance to brand loyalty (behavioural …

, we study the impact of such loss aversion on the retailer's optimal pricing and returns policies. We analyze three …

a new improved Employer branding strategy, there needs to be an appropriate initiative measurement methodology which can …There is a need to appropriately measure the effectiveness of Employer branding initiatives taken by an organization … formulating a new Employer branding strategy such as: Do the objectives of the Employer branding completely meet the initiative …

. Three smartphone brand communities were studied, and their popular brand pages (Samsung, Sony, and Huawei) were targeted on …'s brand attitude, purchase decision-making process, and consumer decision-making styles. In the second part, the content of …