Purpose Graphic novels have a concept known as the origin story. The origin story is background information on how a hero or villain came into being. The purpose of this paper is to explore the origin story of corporate social responsibility at British American Tobacco (BAT). The CSR origin...

Purpose – The purpose of this study is to examine the prevalence of mixed methods research across several business and management fields and to gauge the level of acceptance of mixed methods within these fields. Design/methodology/approach – The methodology employed for this study involved...

Purpose – The purpose of this paper is to present a critical review of the contributions of multiple theories to accounting and organizational research, which is often referred to as “theoretical triangulation” or “theoretical pluralism”, with a particular focus on the manner in which...

Abstract In der Arbeitsforschung wird Vertrauen innerhalb von Organisationen mit großem Interesse diskutiert. Dabei sieht sich die Forschung von einer Vielzahl möglicher Systematisierungen aus unterschiedlichen Disziplinen und mit vielfältigen Perspektiven herausgefordert. Für die...

This paper discusses the internal communication challenges facing a large manufacturing company in Northern Ireland. Employee surveys revealed unacceptable levels of dissatisfaction with communication, and a poor flow of information on key corporate issues. A communication strategy was...

Branding is becoming increasingly recognised as crucial to business success. A brand is a promise of the goods and service a customer will receive from an organisation. If the organisation is to succeed, everyone working for the company must live and breathe the brand values. This paper focuses...

Good communication sits at the heart of any successful enterprise. Internal communications is also being recognised increasingly as a powerful leader within a business — particularly, although not exclusively, a service business. There are numerous reasons for this. The pace of change in...

Purpose The purpose of this paper is to examine how a company’s symmetrical internal communication efforts could influence its employees’ perception of relationship outcomes with the company and the subsequent employee communication behaviors about the company to others and their turnover...

Purpose The purpose of this paper is to explore the challenges associated with introducing internal social media (ISM) into organizations in order to help them reap the benefits of coworker communication on ISM. Design/methodology/approach The paper is based on an exploratory study in ten...