Showing 1 - 10 of 88
This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on … continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built … predicting consumer loyalty and continuance intention, either as mediator or antecedent. Support was found for all of the …
Persistent link: https://www.econbiz.de/10012043762
applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The … purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed … attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer …
Persistent link: https://www.econbiz.de/10012044297
In the online shopping environment, loyal customers are considered extremely valuable. Loyalty is generally attributed … to satisfaction with the quality of service offered by the e-marketers' to their customers. The application of technology … loyalty in online shopping environments. The results posit that the e-store facets such as ease of use, credibility, price …
Persistent link: https://www.econbiz.de/10012043511
satisfaction and loyalty. The paper also examines the mediating role of customer satisfaction in the relationship. The dimensions … effect on customer satisfaction, and personalization and customer satisfaction have significant effect on loyalty. Customer … satisfaction is also confirmed as a mediating factor. This study may help bank managers to investigate the customers' quality …
Persistent link: https://www.econbiz.de/10012044714
. The first phase involved establishing an evaluation index system for customer satisfaction of 3PL enterprise based on …
Persistent link: https://www.econbiz.de/10012045805
The purpose of this article is to increase the customer service level by expanding the method of application used by the mystery customer (MC) to resolve practical and concrete problems concerning the status of chain stores. The survival of organisations can often be dependent on their customer...
Persistent link: https://www.econbiz.de/10012046184
of service quality, customer satisfaction and service value on loyalty related behavioral intentions of customers in … confirmatory factor analysis. The constructs of Customer satisfaction, service value and Behavioural intentions were validated … customer satisfaction being significant. The study contributes to research by developing and validating a hierarchical model of …
Persistent link: https://www.econbiz.de/10012048120
Customer Relationship Management Systems, CRM, are technological assets that can help firms to develop the required managerial skills to promote an efficient market segmentation strategy. In this article an example of an outstanding application of Customer Relationship Management system CRM, to...
Persistent link: https://www.econbiz.de/10012048704
With the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. The good customer experience can promote customers' perception of the service level of B2C E-commerce enterprises....
Persistent link: https://www.econbiz.de/10012048964
consumer's satisfaction has become more important. Literature review shows that few researches on online purchasing … agricultural food focus on the consumers' satisfaction. This article designs a questionnaire, including 20 factors based on … agricultural product characteristics, website quality and service quality to evaluate consumers' satisfaction. The evaluation shows …
Persistent link: https://www.econbiz.de/10012049022