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this research. This paper explores how a social network can become a strategic platform using eWOM (electronic Word of …
Persistent link: https://www.econbiz.de/10012048507
Viral marketing has become a conduit for today's organizations and an important pillar for managing the organization and a source that enhances its competitiveness and creates new opportunities for organizations through which they are trying to achieve competitive advantages to obtain new market...
Persistent link: https://www.econbiz.de/10012043783
The analysis of international negotiations at bachelor and master level appears dominated by a conception of national culture (Søderberg & Holden, 2002; Shenkar et al 2008), and applies cultural distance models widely and inappropriately. Few business encounters are actually national in nature,...
Persistent link: https://www.econbiz.de/10012043300
Trust is the common factor of any network security. In cloud, trust is the major factor as this trust develops a … relation between the user and resource of the service provider. To develop a strong trust there has to be a strong trust path … between two entities. The model proposed builds a strong trust path between two important entities in cloud namely user and …
Persistent link: https://www.econbiz.de/10012043358
societal trust they use their discretion to regain trust and to rebuild reputation. Their results show that in general, banks …. For banks that value their reputation, pursuing societal trust is more important than the fulfilling of self-interest. …
Persistent link: https://www.econbiz.de/10012043618
support and technological perceptions affect continuance usage through trust and flow. Social support includes informational …
Persistent link: https://www.econbiz.de/10012044266
predictors of the intention to use online stores and moderated by consumers' level of trust of such factors. Results indicated … relationships with the intention to shop online are the only relationships moderated by trust. …
Persistent link: https://www.econbiz.de/10012044284
A five factor e-shopping adoption model grounded upon TAM and an additional dimension of ‘Trust' has been tested … the final sample. Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Trust, Intention to Use (ITU) and Attitude … towards Use (ATU) are reliable and valid factors predicting e-shopping adoption. PU and PEOU along with Trust bear significant …
Persistent link: https://www.econbiz.de/10012044289
Increasing world-wide trends of using mobile social networks and the rise of competition between different social applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The purpose of this paper is to identify the key...
Persistent link: https://www.econbiz.de/10012044297
Although the need for comprehensive assessment of mobile health (mHealth) systems is critical, most existing research focuses solely on these systems' technical merits. The purpose of this study is to prioritize different aspects and indicators of assessing the quality of mHealth services and...
Persistent link: https://www.econbiz.de/10012044308