The social interaction between customers and individual employees can be critical for business success. Similarly … dilemma of how much social interaction is appropriate. Data were collected in a cross‐sectional survey of 406 customers to … the nature of the interaction is the critical factor, rather than the amount of social interaction. For naturopathic …

reliability and validity using Confirmatory Factor Analysis. Findings – The study conceptualizes retail customer experience as a …

union members and to examine the relationship between their preference and patronage activity. Design … are examined and the relationship to patronage activity of the credit union was explored. Findings – The majority of …

relational norms in becoming integrated into a business relationship through interactions, for instance as a resource. Design … project to commence and is an early form of interaction, intensifying new relationships or cutting into and recasting …

sample of 252 adult consumers where the type of brand–athlete relationship (endorsement or sponsorship) and the level of …–athlete relationship is congruent. The results of the second study showed that the athlete’s power relative to the brand is greater in an … about the possibility that the athlete with whom it wants to build a relationship be eventually associated with some …

accruing to the firm. Research limitations/implications – This research has implications for service firms' relationship … relationship strategy so that it maximizes those engagement value(s). The article suggests relationship strategies that service …

In this theoretical, empirical and occasionally speculative paper we argue that human interaction is the critical … that these tenets must be complemented with ideas of community and lifeworld that place human interaction at the center of …

scholars regarding possible sources of differences in reliability coefficients, using cross-sectional data from Japan and … countries. The major findings include the alpha reliability coefficient of the self-esteem scale (SSE) which is hypothesised to … present study systematically tests the reliability of measures developed in the West and employed in different countries …