Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Year of publication: |
2014
|
---|---|
Authors: | Anthony Carrillat, François ; d’Astous, Alain |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 48.2014, 5/6, p. 1070-1091
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Power | Relationship | Sponsorship | Cognition | Scandal | Endorsement |
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