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Reputation orientation : Improving marketing performance through corporate reputation building

Goldring, Deborah - In: Marketing Intelligence & Planning 33 (2015) 5, pp. 784-803

Purpose – The purpose of this paper is to develop a new construct called reputation orientation, which is defined as a conscious, company-wide, strategic focus on building and maintaining a positive corporate reputation among key stakeholders. Design/methodology/approach – A conceptual...

Persistent link: https://www.econbiz.de/10014947482

Islamic revival in Asia and human resource management

Tayeb, Monir - In: Employee Relations 19 (1997) 4, pp. 352-364

model. However, Islam, as an all‐encompassing religion, is bound to have implications for certain aspects of organizations …

Persistent link: https://www.econbiz.de/10014731559

Spirituality and Organizational Transformation : Implications for the New Management Paradigm

Dehler, Gordon E.; Welsh, M. Ann - In: Journal of Managerial Psychology 9 (1994) 6, pp. 17-26

Although restructuring may represent an appropriate managerial response to global competitive pressures of the 1990s, initial research indicates that reorganizing efforts such as downsizing and re‐engineering are not improving organizational performance. The thesis is that structural...

Persistent link: https://www.econbiz.de/10014888366

When the Show Must Go on : Disenfranchised Grief in Organizations

Bento, Regina F. - In: Journal of Managerial Psychology 9 (1994) 6, pp. 35-44

Examines the relationship between “grief work” and “work life”. When, after a major personal loss, we re‐enter the world of work, we become involved in the complex process of trying to combine two types of role: our role as grievers, and our work role. The two are often found to be...

Persistent link: https://www.econbiz.de/10014888368

OD Interventions in Catholic Religious Orders

Coghlan, David - In: Journal of Managerial Psychology 4 (1989) 4, pp. 4-6

Organisation Development has played a significant role in the renewal of Catholic religious orders since the Second Vatican Council (1962‐5). Religious orders have used consultants in their change processes. As religious orders are a unique form of non‐profit organisation and have a...

Persistent link: https://www.econbiz.de/10014888613

Culture difference and its effect on the management of technical education

Humphreys, Michael - In: Leadership & Organization Development Journal 17 (1996) 2, pp. 34-41

Examines and compares the values and behaviour of senior managers in technical education in the UK and Egypt. Uses the values survey module questionnaire designed by Hofstede on matched samples of principals, vice‐principals and heads of department from the UK and Egypt. Details the results...

Persistent link: https://www.econbiz.de/10014923599

Enhancing the Learning Capacity in a Japanese Organization in Hong Kong through Spiritual Education

Wong, May M.L. - In: The Learning Organization 1 (1994) 3, pp. 38-43

Presents an exploratory study of how a Japanese organization in Hong Kong attempts to enhance employees′ learning capacity through spiritual education. Illustrates the sort of spiritual education being conducted in the training programme and the extent to which the Japanese organization has...

Persistent link: https://www.econbiz.de/10015030473

Markenführung von Destinationen – Zwischen ökonomischem Nutzen, sozialer Konstruktion und Machbarkeit

Eisenstein, Bernd - In: Zeitschrift für Tourismuswissenschaft 10 (2018) 1, pp. 67-95

Zusammenfassung Der vorliegende Beitrag beschäftigt sich mit der Markenführung von Destinationen. Ausgehend von wettbewerbsintensiven Marktgegebenheiten und der wichtigen Rolle des Destinationsimages bei der Reisezielwahl wird die Wettbewerbsstellung der Destination nicht als unabdingbar...

Persistent link: https://www.econbiz.de/10014624472

Strategic corporate brand alignment : Perspectives from identity based views of corporate brands

Balmer, John M.T. - In: European Journal of Marketing 46 (2012) 7/8, pp. 1064-1092

Purpose – This article aims to advance comprehension of corporate brands via the adoption of identity‐based perspectives of corporate brands. It aims to outline a normative, diagnostic, model of corporate brand management – The AC 4 ID Test. The origins of the model date back to the late...

Persistent link: https://www.econbiz.de/10014722844

Zur Kontextualisierung der Unternehmenskultur als Führungsgröße international operierender Hotelunternehmen: Theoretische Fundierung und empirische Erkenntnisse

A.Gardini, Marco - In: Zeitschrift für Tourismuswissenschaft 10 (2018) 2, pp. 185-210

Führungsansätzen nimmt in der internationalen Managementliteratur dabei die Unternehmenskultur ein, im Sinne einer normativen Steuerung … Unternehmenskultur als Führungsgröße in der internationalen Hotellerie einer theoriegeleiteten Kontextualisierung unterzogen. Ziel ist … dabei, den Zusammenhang zwischen den Besonderheiten der Hotellerie und der Unternehmenskultur im Hinblick auf das Management …

Persistent link: https://www.econbiz.de/10014624480