Purpose – This poem aims to present a contemplation of the impact of marketing on creativity. Design/methodology/approach – This takes the form of a fictional poem, polemic, irony (the last two words are ironic as well). Findings – The poet considers the nature of creative communication;...

Examines multilevel marketing in the light of the relationship between the would‐be seller and his/her perspective “downline.” States that people promoting multilevel marketing praise it as an opportunity of a lifetime with no catch. Claims that there is indeed a serious catch: the...

With the leading management consultancies all seeking to have “partner” relationships with leading institutions and global organizations, what will distinguish great relationships from ones that end in blood‐letting? Theories and best practices abound; collectively they may provide useful...

Purpose – This paper explores the marketing‐sales interface in Dutch and Slovenian B2B firms. Design/methodology/approach – The study included 11 Dutch firms and ten Slovenian firms, with both samples as closely matched as possible. The firms were all manufacturers of physical products...

Drawing upon the framework set forth in the Interaction Model developed by the European IMP Group, examines factors leading to close relationships between buyers and sellers. An empirical test, using multiple regression analysis, demonstrates that the exchange of information and interpersonal...

Two important, although neglected, dimensions of market exchange are the temporal and the social. Exchanges, particularly those between organizations, may be thought of as embedded in a social framework which rewards continuity. Similarly exchanges between the same entities which recur over time...