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Effects of price and alcohol content on purchase behaviour: an analysis of Australian and New Zealand youth drinking
Parsons, Andrew G.; Stephenson, Nicola - In: Young Consumers 14 (2013) 2, pp. 112-121
campaigns, include taxation to raise the price and movements to limit the allowable alcohol content in some beverages popular … with youth. This paper aims to determine whether price or alcohol content changes will have any effect on youth drinking …. Design/methodology/approach – An experiment was conducted in both Australia and NZ to examine the effects of price changes …
Persistent link: https://www.econbiz.de/10015044328
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Financial auditors and environmental matters: drivers of change to current practices
Chiang, Christina; Northcott, Deryl - In: Journal of Accounting & Organizational Change 8 (2012) 3, pp. 340-363
Purpose – The purpose of this paper is to examine how New Zealand financial auditors could be motivated to improve current practices in regards to auditing the effects of environmental matters in financial reports. Design/methodology/approach – This is a qualitative study. The views of 27...
Persistent link: https://www.econbiz.de/10014840388
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Warranty as an Effective Strategy for Remanufactured Product
Liao, Bifeng; Li, Bangyi - In: International Journal of Information Systems and Supply … 9 (2016) 1, pp. 41-57
Consumers cannot fully evaluate the product quality before purchase. To reduce consumer risk, some manufacturers offer consumer warranty. Up to now, there are many studies investigating this role, but they seldom consider from the perspective of consumer utility. Consumers view remanufactured...
Persistent link: https://www.econbiz.de/10012045785
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Warranty as an Effective Strategy for Remanufactured Product
Liao, Bifeng; Li, Bangyi - In: International Journal of Information Systems and Supply … 9 (2016) 3, pp. 83-98
Consumers cannot fully evaluate the product quality before purchase. To reduce consumer risk, some manufacturers offer consumer warranty. Up to now, there are many studies investigating this role, but they seldom consider from the perspective of consumer utility. Consumers view remanufactured...
Persistent link: https://www.econbiz.de/10012045795
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E-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes
Kushwaha, Gyaneshwar Singh; Kaushal, Mukesh - In: International Journal of Online Marketing (IJOM) 6 (2016) 4, pp. 36-53
The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and … confirm the conceptual model proposed in the research. The results indicate that Indian consumers are still price sensitive … comparatively to the impact of brand, price and service quality on Indian customer e-satisfaction and e-loyalty. The study shows …
Persistent link: https://www.econbiz.de/10012046808
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Keeping Adult Education in the Mix: Using the Marketing Mix to Foster Viable and Sustainable Graduate Programs for Adult Learners
Taylor, Jonathan E.; Andrews, Josie L. - In: International Journal of Technology and Educational … 7 (2017) 1, pp. 26-37
Generally, educators dislike marketing their programs and have traditionally operated on a “build it and they will come” principle. This method is potentially jeopardizing the sustainability of adult education graduate programs throughout the United States, resulting in some graduate...
Persistent link: https://www.econbiz.de/10012048409
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Social Networking and Local Controversies: The Construction of Rhetorical Devices in the Hazelnut Market in Turkey
Bilbil, Ebru Tekin - In: International Journal of Virtual Communities and Social … 9 (2017) 3, pp. 15-28
Based on the components of new media, this article focuses on the intersection between communication networks and content (media) through personal connections and cable/interactive television. First, it analyzes how connections through social networking as a communication and power maintenance...
Persistent link: https://www.econbiz.de/10012048586
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Drobisch’s Legacy to Price Statistics
Auer, Ludwig von - In: Jahrbücher für Nationalökonomie und Statistik 230 (2010) 6, pp. 673-689
price index theory made by Moritz Wilhelm Drobisch (1802-1896), a German mathematician and philosopher at the Universita¨ t … devised the well-known price indices that presently carry their names. Moritz Wilhelm Drobisch was the first to publish them …, which he regarded as superior to all other price index formulas. This paper contains a description of his pioneering …
Persistent link: https://www.econbiz.de/10014609311
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Narcissistic consumers in retail settings
Naderi, Iman; Paswan, Audhesh K. - In: Journal of Consumer Marketing 33 (2016) 5, pp. 376-386
Purpose This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store … intentions. For instance, narcissistic consumers ascribe more importance to store image than to product price, whereas price is … purchase goods from a store which has a certain type of image, including the expected price of the merchandise. Therefore, the …
Persistent link: https://www.econbiz.de/10014849874
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Thinking green, buying green? Drivers of pro-environmental purchasing behavior
Moser, Andrea K. - In: Journal of Consumer Marketing 32 (2015) 3, pp. 167-175
Purpose – The theory of planned behavior (TPB) served as a framework for identifying major antecedents of everyday green purchasing behavior and for determining their relative importance. Design/methodology/approach – The German market research institute GfK provided data ( n = 12,113) from...
Persistent link: https://www.econbiz.de/10014850402