Ubiquitous computing is the future of technology as the list of ubiquitous compatible devices is growing. The ambient nature of this technology generates high usage in notably populated countries and popular cities such as Belgium. The present article assesses the ethical issues of ubiquitous...

Purpose – The paper aims to examine the relationships among hedonic and utilitarian values, customer satisfaction and behavioral intentions in the fast‐casual restaurant industry. Design/methodology/approach – The measures were developed based on a thorough review of the previous...

Purpose – The purpose of this paper is to analyse the relation between hedonic/utilitarian shopping behaviour and a number of key variables, such as store loyalty, perceived value, purchase frequency, money spent, price consciousness, age and gender. The paper aims to provide useful managerial...

Purpose – The purpose of this paper is to establish a measurement process for consumer perceptions and judgments of strategic importance to apparel retailers like hedonic and utilitarian shopping behavior, as well as internal process benchmarks such as apparel brands' names, store signage, and...