Siow, May-Ling; Ramachandran, Sridar; Shuib, Ahmad; … - In: Worldwide Hospitality and Tourism Themes 7 (2015) 5, pp. 473-485
operators in Semporna, Sabah, Malaysia. This intervention is important, as on-site investigations reveal that operators are … operating their businesses with little reference to the ecotourism policy guidelines. Design/methodology/approach – This study … used to elicit data from the Malaysian National Ecotourism Plan. Thematic analysis was used to analyse the data from the …