Singh, Vinita; Chaudhuri, Ranjan; Verma, Sanjeev - In: Journal of Modelling in Management 14 (2019) 2, pp. 286-311
Purpose: This paper aims to determine a scale for measuring psychological factors of apparel-buying intention for young Indian online shoppers. Design/methodology/approach: Churchill’s three-stage systematic scale-development methodology is used to develop a psychometric scale. Items were...