Vakulenko, Yulia; Hellström, Daniel; Oghazi, Pejvak - In: International Journal of Retail & Distribution Management 46 (2018) 5, pp. 507-527
Purpose: The purpose of this paper is to provide a cohesive overview of the available self-service and customer value literature, identify customer value in self-service kiosks (SSKs), and analyze this value from the customer experience perspective. Design/methodology/approach: The study...