The purpose of this paper is to examine how brand image, value equity (conceptualized as relationship value), and relationship equity (conceptualized as relationship quality) and customer loyalty play a vital role in the Egyptian business to business market-and to test it empirically in...

To keep the customer loyal, today relationship marketing gets more and more attention in hospitality industry especially in the hotel business. This article develops a model of relationship marketing to empirically investigate: (1) the effect of emotions on relationship quality; and (2) and the...

In one hand, marketers have privileges to obtain additional information about their target markets through the online businesses. On the other hand, customers and other stakeholders have an enormous flow of information to compare between competitive value propositions, available in the market....

This article develops and tests the model for the determinants of satisfaction and loyalty. The aim of this study is to analyze: (1) the effect of confident on relationship quality, (2) the effect of confidence on mutual benefit, (3) the effect of mutual benefit on relationship quality, (4) the...

With services becoming the impetus of growth in economies across the world, quality has emerged as one of the critical issues that need adequate attention. Customers have a larger role to play in defining the success of services as these are customer-oriented in nature. The complex nature of...

A case study from the household goods manufacturing industry is presented in this paper. The manufacturing system consists of parallel machines to make three varieties of products with different processing time. Order cancel, raw material delay and entry of the returned goods from the after...

Raw materials and products are moved and created globally through complex supply chains. Within those supply chains, logistics is what enables the goods to move through distribution and to the end consumer. This is what motivates the researchers to examine the logistics portion of the supply...

Cloud technology in a multi-enterprise, collaborative context is one of the most promising topics at IT-Supply Chain (SC) intersection. Cloud comes with well-proven advantages and cost savings; enabling collaboration and business intelligence. Cloud transition is still on-going with individual...

The mismatch between supply and demand always exists within the supply chain and among retail stores. This situation is even worse for SMEs who work without state-of-the-art technologies, especially in terms of quantitative demand and size distribution in fashion industry. In this paper, we...

In recent years, with the growth of international trade and development of economies, the volume of container throughput at China's ports has grown rapidly. Yet, the business process for the Less Container Load (LCL) transport industry in most ports of China still remain complicated and...