The intimate supply chain : leveraging the supply chain to manage the customer experience
Year of publication: |
2008
|
---|---|
Authors: | Ross, David Frederick |
Publisher: |
Boca Raton, Fla. [u.a.] : CRC Press |
Subject: | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Supply Chain Management | Kundenorientierung |
Description of contents: | Table of Contents [bvbr.bib-bvb.de] ; Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
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