Purpose – Neonatal healthcare is a critical issue in public health management. The purpose of this paper is to analyze neonatal health in South Asia. This paper specifically examines the neonatal period of an infant's development, the time from birth to the first 28 days, and the importance of...

Purpose – The purpose of this paper is to explore perceptions of family-to-family (F2F) information centres by health care providers serving Hispanic and African American families of children with special healthcare needs (CSHCN) and how that information can be used to enhance effective...

Purpose – The objectives of this paper are to describe the “affordable drugs movement” and present a social marketing framework to place major developments within a meaningful theoretical context. Design/methodology/approach – Specific examples are used to illustrate the framework and...

Purpose – The purpose of this article is to investigate the effectiveness of the Supernanny reality television programs in teaching parenting techniques and changing parenting behaviors. Design/methodology/approach – A telephone survey was conducted with a random sample of 400 respondents...

Purpose This study aims to contribute to the understanding of how elements of the socioecological system shape individual behaviors. The problem of childhood overweight and obesity is analyzed as existing within a complex system of relationships at different levels by means of system dynamics...

Purpose – The purpose of this paper is to examine the relationship between self-enhancement and helping behavior/intentions. Some people are more inclined than others to engage in helping behaviors. Determining what individual characteristics are related to helping behavior could have...

Purpose – The purpose of this paper is to reflect upon social marketing and its implications for the contemporary marketing practices (CMP) classification scheme. Design/methodology/approach – The paper adopts a theoretical approach. Examples from the public engagement with science are used...

Purpose – The purpose of this paper is to review the management of consumer insurance fraud in the US property‐casualty market, attending to definition, prevalence, insurer and regulatory responses, and outcomes. A social marketing campaign is offered as a partial, long‐term solution....