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Analysis of neonatal health in South Asia

Haider, Muhiuddin; Mukherjee, Avinandan - In: International Journal of Pharmaceutical and Healthcare … 4 (2010) 1, pp. 40-59

Purpose – Neonatal healthcare is a critical issue in public health management. The purpose of this paper is to analyze … neonatal health in South Asia. This paper specifically examines the neonatal period of an infant's development, the time from … they may require. In addition to examining neonatal health and those diseases/problems that afflict children without proper …

Persistent link: https://www.econbiz.de/10014795821

Peer influence on adolescent snacking

Kümpel Nørgaard, Maria; Nørgaard Hansen, Kathrine; … - In: Journal of Social Marketing 3 (2013) 2, pp. 176-194

Purpose – The purpose of this paper is to explore peer influence and the social and symbolic meaning that adolescents (10 to 16 years) attach to snacks; to investigate the relative influence of peer influence compared to personal factors in explaining perceived importance of snack attributes;...

Persistent link: https://www.econbiz.de/10014907196

Different kinds of consumer response to the reward recycling technique: similarities at the desired routine level

Díaz Meneses, Gonzalo; Beerli Palacio, Asunción - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 1, pp. 43-60

Purpose – The objective of this research is not only to provide a new theoretical framework to overcome doctrinal inconsistencies related to the reward recycling technique but also to empirically contrast the proposed explanations. Design/methodology/approach – This research follows a...

Persistent link: https://www.econbiz.de/10014674587

Publishing in socially oriented journals – the state of play in Asia

Polonsky, Michael Jay; Mittelstaedt, John D. - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 1, pp. 61-71

Purpose – This paper seeks to examine institutional publishing in six socially oriented marketing journals generally and then to explore the performance within Asian institutions and those within Australia and New Zealand, in detail. Design/methodology/approach – Authorships of Journal of...

Persistent link: https://www.econbiz.de/10014674588

Reducing meat consumption: the case for social marketing

Bogueva, Diana; Marinova, Dora; Raphaely, Talia - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 3, pp. 477-500

meat consumers and explore the opportunities of social marketing to counteract negative environmental and health trends … awareness about the link between meat consumption and environmental well-being; widespread inaccuracy of health messages related … marketing based on the health and environmental co-benefits of reduced red meat consumption. …

Persistent link: https://www.econbiz.de/10014675401

How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers

Chu, Rongwei; Liu, Matthew; Shi, Guicheng James - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 1, pp. 40-60

Purpose – The purpose of this paper is to examine spending pattern of Chinese migrant workers from rural regions to urban cities from a social identity perspective, which stems from Chinese Hukou system (household registry system). This study proposes a theoretical model for consumer utility...

Persistent link: https://www.econbiz.de/10014675543

Is the marketing concept always necessary? : The effectiveness of customer, competitor and societal strategies in business environment types

Ward, Steven; Lewandowska, Aleksandra - In: European Journal of Marketing 42 (2008) 1/2, pp. 222-237

Purpose – The purpose of this paper is to examine which particular marketing strategies will work best in which particular business environments. It also aims to test a series of propositions that the choice of marketing strategy needs to be carefully considered so that it is appropriate for a...

Persistent link: https://www.econbiz.de/10014722468

Social Marketing

Saren, Michael - In: European Journal of Marketing 42 (2008) 9/10, pp. 1133-1134

Persistent link: https://www.econbiz.de/10014722520

Social marketing, individual responsibility and the “culture of intoxication”

Szmigin, Isabelle; Bengry‐Howell, Andrew; Griffin, … - In: European Journal of Marketing 45 (2011) 5, pp. 759-779

Purpose – Social marketing initiatives designed to address the UK's culture of unhealthy levels of drinking among young adults have achieved inconclusive results to date. The paper aims to investigate the gap between young people's perceptions of alcohol consumption and those of government...

Persistent link: https://www.econbiz.de/10014722746

Networks: a social marketing tool

Barrutia, Jose M.; Echebarria, Carmen - In: European Journal of Marketing 47 (2013) 1/2, pp. 324-343

Purpose – This research aims to extend the social marketing literature by considering the network effect as a social marketing tool. The network effect is seen as complementary to traditional social marketing tools. Design/methodology/approach – The authors study the implementation of a good...

Persistent link: https://www.econbiz.de/10014722892