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Enhancing theory development in the domain of relationship marketing: how to avoid the danger of getting stuck in the middle

Brodie, Roderick J. - In: Journal of Services Marketing 31 (2017) 1, pp. 20-23

giving attention to the process of theorizing itself, rather than treating theory as an outcome. To facilitate this outcome …, mid-range theorizing needs to be embedded in the processes. Findings The application of mid-range theorizing processes is …

Persistent link: https://www.econbiz.de/10014906133

Voicing researched activists with responsive action research

Varkarolis, Orestis; King, Daniel - In: Qualitative Research in Organizations and Management: … 12 (2017) 4, pp. 315-334

Purpose What it is like to experience being the subject of the research process when you are an actor within a new social movement organization? And what lessons can be learned for researchers engaging with members of New Social Movements? Debates on engagement and the relationship between the...

Persistent link: https://www.econbiz.de/10014989463

Cutting the Gordian knot [?]: a response to Lukka and Vinnari (2014)

Lowe, Alan D.; De Loo, Ivo; Nama, Yesh - In: Accounting, Auditing & Accountability Journal 29 (2016) 2, pp. 305-316

Purpose – The purpose of this paper is to constructively discuss the meaning and nature of (theoretical) contribution in accounting research, as represented by Lukka and Vinnari (2014) (hereafter referred to as LV). The authors aim is to further encourage debate on what constitutes management...

Persistent link: https://www.econbiz.de/10014642187

Why papers are rejected and how to get yours accepted

Fischer, Eileen; Gopaldas, Ahir; Scaraboto, Daiane - In: Qualitative Market Research: An International Journal 20 (2017) 1, pp. 60-67

Purpose Interpretive consumer researchers frequently devote months, if not years, to writing a new paper. Despite their best efforts, the vast majority of these papers are rejected by top academic journals. This paper aims to explain some of the key reasons that scholarly articles are rejected...

Persistent link: https://www.econbiz.de/10014987658

A front-to-back guide to writing a qualitative research article

Gopaldas, Ahir - In: Qualitative Market Research: An International Journal 19 (2016) 1, pp. 115-121

Purpose – This paper aims to offer junior scholars a front-to-back guide to writing an academic, theoretically positioned, qualitative research article in the social sciences. Design/methodology/approach – The paper draws on formal (published) advice from books and articles as well as...

Persistent link: https://www.econbiz.de/10014987712

Theorizing with managers: how to achieve both academic rigor and practical relevance?

Nenonen, Suvi; Brodie, Roderick J.; Storbacka, Kaj; … - In: European Journal of Marketing 51 (2017) 7/8, pp. 1130-1152

participants. Most extant discussions addressing the inclusion of managers as partners in theorizing restrain themselves to an “if …/methodology/approach Based on a literature review of collaborative theorizing processes, the authors develop a conceptual framework highlighting … the main research design decisions when theorizing with managers. The use of the framework is illustrated with four …

Persistent link: https://www.econbiz.de/10014723707

Introducing “navigating failure in ethnography”: a forum about failure in ethnographic research

Verbuyst, Rafael; Galazka, Anna Milena - In: Journal of Organizational Ethnography 12 (2023) 1, pp. 61-75

Purpose The authors introduce a recurrent section for the Journal of Organizational Ethnography which scrutinizes the various manifestations and roles of failure in ethnographic research. Design/methodology/approach The authors peruse a wide body of literature which tackles the role of failure...

Persistent link: https://www.econbiz.de/10014892763

A researcher's tale: how doing conflict research shapes research about conflict

Naima Mikkelsen, Elisabeth - In: Qualitative Research in Organizations and Management: … 8 (2013) 1, pp. 33-49

Purpose – The purpose of this paper is to display and critically reflect upon how field experiences in the research process interacted with the author's subjectivity and shaped her construction of knowledge about organisational conflict. Design/methodology/approach – Drawing on Weick's...

Persistent link: https://www.econbiz.de/10014989167

Exploring Digitally Enabled Service Transformation in the Public Sector: Would Institutional and Structuration Theory Concepts Keep the Research Talking?

Weerakkody, Vishanth; Omar, Amizan; El-Haddadeh, Ramzi - In: International Journal of Electronic Government Research … 12 (2016) 4, pp. 1-14

Digitally Enabled Service Transformation (DEST) in the Public Sector (PS) offers a unique opportunity for public administration (PA) and information systems (IS) disciplines to interlace. Albeit complicating the deployment of a coherent analytical lens in its study, such uniqueness has formed a...

Persistent link: https://www.econbiz.de/10012044372

Balancing the Old with the New: Creating a Typology for Explicit-Implicit CSRS Interaction

Peters, Richard; Caro, Cary; Golden, Peggy - In: International Journal of Information Systems and Social … 7 (2016) 3, pp. 27-43

In this article the authors articulate four separate models that consider the inter-relationships between Explicit and Implicit Corporate Social Responsibility. These models suggest that the transition from a traditional and 'quiet' social responsibility approach to a strategic and more...

Persistent link: https://www.econbiz.de/10012045740

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