Purpose: The hospitality industry experienced an unanticipated challenge from the COVID-19 pandemic. However, research in this area is scarce. Accordingly, this study aims to unfold a three-angled research agenda to intensify the knowledge advancement in the hospitality sector. It proposes a...

Purpose – To describe the development of a survey instrument designed to measure consumer perceptions of the broadband adoption within the UK households. Design/methodology/approach – A survey research approach was employed to achieve overall aim and following three objectives of this...

Purpose: This study aims to examine the moderated-mediation impact of consumer involvement and destination preference on travel intentions. Stimulus-Organism-Response (SOR) and elaboration likelihood model (ELM) guided the conceptual framework of this study. Design/methodology/approach:...

Purpose: This paper aims to determine a scale for measuring psychological factors of apparel-buying intention for young Indian online shoppers. Design/methodology/approach: Churchill’s three-stage systematic scale-development methodology is used to develop a psychometric scale. Items were...

Purpose The purpose of this paper is to find the niche segmentation of green consumers as a solution to psychographic or demographic predicament. Age cohort and generational cohort (Gen Y and Gen Z) of young consumers are studied for individualization and customization....

Purpose: Recent figures show that users are discontinuing their usage of TripAdvisor, the leading user-generated content (UGC) platform in the tourism sector. Hence, it is relevant to study the factors that influence travelers’ continued use of TripAdvisor. Design/methodology/approach: The...

Purpose: The success and survival of any form of online community relies on the presence and active participation of its users. Hence, ensuring active user participation and retaining existing users is a key concern of the moderators of online communities. To address these challenges, the...

Purpose: This paper aims to address procurement, logistics management, inventory control and distribution of perishable items, i.e. vegetables, fruits, flowers and fishes, during the social isolation period of the Covid-19 era to identify conflicting interests among the channel members; present...