Purpose – Cambodia's tourism sector has increasingly been playing a crucial role and is the key to the country's socio‐economic development. The purpose of this paper is to investigate how value changes in Cambodian society affect development of the tourism industry and to evaluate the...

Purpose This paper aims to investigate the potential for developing a unique coffee tourism experience in the Eje Cafetero region of Colombia, considering unique local traditions of coffee production, as well as local tourism infrastructure. Design/methodology/approach With the aim of observing...

Purpose – This paper aims to review the dramatic growth in the number of meetings and published materials exploring destination branding and marketing over the past 15 years. It points out several notable thematic sub-branching in the field and prospective directions based on observable...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

This paper makes a contribution to the exploration of the travel type “Visiting friends and relatives (VFR)”, which is a relatively new field of research. The demarcation and the differences between VFR and other types of trip are the focus of attention of this study. Thus the research goal...

The research steam on tourism destination image, begun in the late 1960s, has been essentially operational in its approach, and only occasionally strategic. Aspects relating to the image of tourism destinations still constitute a relatively unexplored line of research. This paper, first...

The purpose of this paper was to consider the repeaters' perceptions of changes in respect of the overall quality of sample destinations by examining in two categories such as positive (or better) and negative (or worse). Data were collected by administering a qualitative survey among British...

Purpose The purpose of this paper is to present and analyse the recently launched strategic and marketing tourism plan for the Azores and how this is being used to foster tourism development in the region. Design/methodology/approach The article is based on information drawn from official...

Purpose Patenting behaviour in the tourism sector has received little academic attention due to a wider belief that innovation in tourism commonly involves improving the services in ways that are hardly patentable. This paper aims to address this oversight by focusing on patent analysis as means...

Purpose – The purpose of this paper is to contribute to the understanding of marketing in small hotels specifically, and, more generally, to the area of SME or entrepreneurial marketing. Design/methodology/approach – A deductive‐inductive approach based on interviews with 15 small hotel...