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~subject:"Ältere Menschen"
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Ältere Menschen
Consumer behaviour
58
Konsumentenverhalten
53
Elderly people
23
Life course
21
Lebensverlauf
19
USA
18
United States
17
Older consumers
16
Market segmentation
11
Marktforschung
10
Market research
9
Materialism
9
Verbraucher
8
life course
8
Materialismus
7
Age group
6
Altersgruppe
6
China
6
Family
6
Satisfaction
6
Vereinigte Staaten
6
Zufriedenheit
6
Age groups
5
Compulsive buying
5
Familie
5
Kaufsucht
5
Marketing
5
Marketing management
5
Marketing strategy
5
Marketingmanagement
5
Marktsegmentierung
5
Measurement
5
Beziehungsmarketing
4
Consumers
4
Demographics
4
Deutschland
4
Financial services
4
France
4
Frankreich
4
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Undetermined
6
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Article
18
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4
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16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
2
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2
Handbook
1
Handbuch
1
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English
22
Author
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Moschis, George P.
20
Mathur, Anil
4
Choong, Kwai Fatt
2
Fon Sim Ong
2
Pettigrew, Simone
2
Shannon, Randall
2
Bovell, Leah
1
Ferguson, Jodie L.
1
Friend, Scott B.
1
Jul Thanasrivanitchai
1
Kasper, Hans D. P.
1
Mosteller, Jill
1
Nguyen Hung Vu
1
Pattharanitcha Prakitsuwan
1
Rakrachakarn, Pakakorn
1
Smith, Ruth Belk
1
Thuckavadee Sthienrapapayut
1
Weaver, S. Todd
1
Zhu, Meng
1
Ünal, Belgin
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Asia Pacific journal of marketing and logistics
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of marketing analytics : JMA
1
Journal of travel and tourism marketing
1
Management for Professionals
1
Psychology & marketing
1
Services marketing quarterly
1
Springer eBook Collection
1
The silver market phenomenon : marketing and innovation in the aging society
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
22
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1
Beyond cognitive age : developing a multitheoretical measure of age and its assessment
Mathur, Anil
;
Fon Sim Ong
;
Choong, Kwai Fatt
; …
- In:
Journal of marketing analytics : JMA
5
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011748237
Saved in:
2
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
3
George P. Moschis tribute special issue : his philosophy and contributions
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 359-371
Persistent link: https://www.econbiz.de/10012257906
Saved in:
4
Marketing to older consumers : a handbook of information for strategy development
Moschis, George P.
-
1992
-
1. publ.
Persistent link: https://www.econbiz.de/10011352234
Saved in:
5
Consumer behavior in later life : current knowledge, issues, and new directions for research
Moschis, George P.
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10009504550
Saved in:
6
Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P.
-
1996
Persistent link: https://www.econbiz.de/10014385597
Saved in:
7
Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life : a comparative study of American and Dutch elderly consumers
Mathur, Anil
;
Kasper, Hans D. P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10012257909
Saved in:
8
A socialization perspective on selected consumer characteristics of the elderly
Smith, Ruth Belk
- In:
Journal of consumer affairs : official publication of …
19
(
1985
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10001020623
Saved in:
9
Travel and leisure services preferences and patronage motives of older consumers
Moschis, George P.
;
Ünal, Belgin
- In:
Journal of travel and tourism marketing
24
(
2008
)
4
,
pp. 259-269
Persistent link: https://www.econbiz.de/10003778017
Saved in:
10
Affluent mature consumers : preference and patronisation for financial services
Moschis, George P.
;
Nguyen Hung Vu
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003802572
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