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Customer engagement : contemporary issues and challenges
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International review on public and non-profit marketing
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Developing a spectrum of positive to negative citizen engagement
Bowden, Jana
;
Luoma-Aho, Vilma
;
Naumann, Kay
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 257-277)
.
2016
Persistent link: https://www.econbiz.de/10011430777
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2
Public sector reputation and netpromoter score
Luoma-aho, Vilma
;
Canel, María José
;
Hakola, Juho
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 419-446
Persistent link: https://www.econbiz.de/10012617332
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3
Alert but somewhat unaligned : public sector organisations' social media listening strategies during the COVID-19 pandemic
Erkkilä, Taina
;
Luoma-aho, Vilma
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014288381
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