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Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the … both their communication strategies and the structure of their communications to reflect these changes. In this book … challenges - from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the …
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Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei Pokémon Go zu finden ist. Dabei...
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Chapter 1. Ongoing Digital Transformation of Organizational Communication: An Introduction -- Section 1: Emerging … Technologies And Organizational Communication -- Chapter 2. The Diffusion of Chatbot Research Across Disciplines: A Systematic … Literature Review -- Chapter 3. Artificial intelligence in organizational communication: challenges, opportunities, and …
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This research identifies determiners of internet Corporate Social Responsibility (CSR) communication of the 53 French … sample according to the intensity of their responsible communication on the Internet. Then, we test a set of hypotheses to … highlight the explanatory variables of the communication level on the Internet of the responsible enterprise. The results …
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