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Cause related marketing as an opportunity for brand positioning
Demetriou, Marlen Martoudi - In: International Customer Behaviour and Retailing Research …, (pp. 14-22). 2006
Persistent link: https://www.econbiz.de/10003280079
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A critical analysis of corporate social responsibility as a PR practice in Cyprus and Greece
Komodromos, Marcos - In: International journal of social entrepreneurship and … 3 (2014/15) 4, pp. 302-312
Persistent link: https://www.econbiz.de/10011349036
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A qualitative study and a measurement and evaluation of public relations social media campaigns in Cyprus
Komodromos, Marcos; Masouras, Andreas; Nicoli, Nicholas - In: Journal for global business advancement : JGBA 14 (2021) 4, pp. 479-499
Persistent link: https://www.econbiz.de/10012693747
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Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
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TripAdvisor and reputation : a case study of the hotel industry in Cyprus
Nicoli, Nicholas; Papadpoulou, Evgenia - In: EuroMed journal of business 12 (2017) 3, pp. 316-334
Persistent link: https://www.econbiz.de/10011786112
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The organization & [and] staffing of corporate public affairs
Lusterman, Seymour - 1987
Persistent link: https://www.econbiz.de/10000734966
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Islam als "Corporate Identity" von Wirtschafts- und Wohlfahrtseinrichtungen : eine Fallstudie aus Ägypten
Wippel, Steffen - 1995
Persistent link: https://www.econbiz.de/10000546353
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PR-Management by Matrix : [Erfolgs-Strategien für die 90er Jahre ; mit über 100 Fallbeispielen]
Wallinger, Albin - 1994
Persistent link: https://www.econbiz.de/10000552047
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Organizing for effective public affairs : how companies structure the corporate unit
Bradt, William R. - 1969
Persistent link: https://www.econbiz.de/10000552263