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"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
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The development of integrated marketing communications at the British General Post Office, 1931-39
Heller, Michael - In: Business history 58 (2016) 7/8, pp. 1034-1054
Persistent link: https://www.econbiz.de/10011609495
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Foucault, discourse, and the birth of British public relations
Heller, Michael - In: Enterprise & society : the international journal of … 17 (2016) 3, pp. 651-677
Persistent link: https://www.econbiz.de/10011622933
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The British house magazine 1945 to 2015 : the creation of family, organisation and markets
Heller, Michael; Rowlinson, Michael - In: Business history 62 (2020) 6, pp. 1002-1026
Persistent link: https://www.econbiz.de/10012262253