Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Öffentlichkeitsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Could Placing ADS Wrong be Rig...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Öffentlichkeitsarbeit
Advertising
43
Werbung
37
Consumer behaviour
35
Konsumentenverhalten
33
Advertising effects
28
Werbewirkung
28
Creativity
12
Kreativität
12
Brand image
9
Markenimage
9
Einzelhandel
8
Marketing
8
Retail trade
8
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Customer satisfaction
6
Kundenzufriedenheit
6
Beziehungsmarketing
5
Kommunikation
5
Psychology of advertising
5
Relationship marketing
5
Werbepsychologie
5
Advertising planning
4
Experiment
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Public relations
4
Satisfaction
4
Schweden
4
Sweden
4
Viral marketing
4
Virales Marketing
4
Werbeplanung
4
Coronavirus
3
Corporate Social Responsibility
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Hochschulschrift
2
Thesis
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
4
Author
All
Rosengren, Sara
3
Dahlén, Micael
2
Eisend, Martin
1
Modig, Erik
1
Törn, Fredrik
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
2
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
3
Challenging consistency : effects of brand-incongruent communications
Törn, Fredrik
-
2009
Persistent link: https://www.econbiz.de/10003847084
Saved in:
4
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
