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~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
Social Web
20,593
Social web
20,562
Online-Marketing
5,923
Internet marketing
5,837
Konsumentenverhalten
4,721
Consumer behaviour
4,719
Soziales Netzwerk
2,418
Social network
2,265
Viral marketing
2,201
Virales Marketing
2,201
Beziehungsmarketing
2,050
Relationship marketing
2,048
Electronic Commerce
1,859
Markenführung
1,792
Brand management
1,789
E-commerce
1,787
Social media
1,741
social media
1,691
Online-Handel
1,457
Online retailing
1,455
Digitalisierung
1,421
Digitization
1,388
Internet
1,336
Markenimage
996
Brand image
991
Web 2.0 technologies
966
Web 2.0-Technologien
965
Digital platform
878
Digitale Plattform
876
Customer integration
863
Kundenintegration
863
Public relations
793
Wissensmanagement
780
Knowledge management
752
Deutschland
746
Germany
718
Social Media
706
Marketingmanagement
703
Marketing management
697
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Undetermined
374
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87
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Article
585
Book / Working Paper
230
Journal
2
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Article in journal
436
Aufsatz in Zeitschrift
436
Aufsatz im Buch
148
Book section
148
Aufsatzsammlung
29
Collection of articles of several authors
29
Sammelwerk
29
Case study
26
Fallstudie
26
Hochschulschrift
21
Ratgeber
18
Guidebook
16
Graue Literatur
15
Non-commercial literature
15
Thesis
8
Arbeitspapier
7
Working Paper
7
Conference paper
6
Konferenzbeitrag
6
Konferenzschrift
6
Handbook
5
Handbuch
5
Interview
4
Conference proceedings
3
Lehrbuch
3
Textbook
2
Elektronischer Datenträger
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Market information
1
Marktinformation
1
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Language
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English
640
German
180
Polish
2
French
1
Author
All
Scott, David Meerman
11
Saxton, Gregory D.
10
Pleil, Thomas
8
Etter, Michael
7
Guo, Chao
7
Waters, Richard D.
6
Zerfaß, Ansgar
6
Bortree, Denise Sevick
5
Camilleri, Mark Anthony
5
Tindall, Natalie T. J.
5
Lee, Jung Wan
4
Mohamed, Ehab K. A.
4
Pakura, Stefanie
4
Romenti, Stefania
4
Rudeloff, Christian
4
Becker, Kip
3
Beham, Frank
3
Coombs, W. Timothy
3
Crowther, David
3
DiStaso, Marcia W.
3
Engel, Reinhard
3
Gerstenberg, Cornelia
3
Gerstenberg, Fabian
3
Gomez, Lina M.
3
Grigore, Georgiana
3
Hutchins, Amber L.
3
Kharas, Hushidar
3
Ki, Eyun-Jung
3
Komodromos, Marcos
3
Lahme, Georg
3
Linke, Anne
3
Loureiro, Sandra Maria Correia
3
Ly-Le, Tuong-Minh
3
Martin, Sebastian
3
Martin, Sieglinde
3
Meckel, Miriam
3
Melewar, T. C.
3
Nicoli, Nicholas
3
Pang, Augustine
3
Sharma, Venke
3
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Institution
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Springer Fachmedien Wiesbaden
13
Chartered Institute of Public Relations
2
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
Edward Elgar Publishing
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Hochschulrektorenkonferenz
1
IGI Global
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
MITP Verlags-GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
PR Career Center <Düsseldorf>
1
Pedion Verlag
1
Peter Lang GmbH
1
ScienceFactory
1
Shaker Verlag
1
Springer-Verlag GmbH
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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Published in...
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Corporate communications : an international journal
36
Journal of communication management : an international journal
25
Journal of business research : JBR
17
SpringerLink / Bücher
12
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
Springer eBook Collection
9
Corporate reputation review : an international journal
8
Business horizons
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Harvard business review : HBR
7
Journal of business ethics : JOBE
7
Journal of promotion management : JPM
7
Research
7
Strategic corporate communication in the digital age
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the review of marketing communications
6
Journal of marketing communications
6
PR-Praxis
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Tourism management : research, policies, practice
6
Ethical practice of social media in public relations
5
Journal of communication management
5
Journal of nonprofit & public sector marketing
5
Journal of promotion management : innovations in planning and applied research
5
Management decision
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Administrative Sciences : open access journal
4
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
4
Essentials
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
New media and public relations
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Routledge new directions in public relations and communication research
4
Routledge research in public relations
4
essentials
4
Central European business review : CEBR
3
Communicating corporate social responsibility : perspectives and practice
3
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Source
All
ECONIS (ZBW)
814
USB Cologne (EcoSocSci)
3
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1
Blogs
Noce, Kathleen J.
;
Stanford, James A.
-
2007
Persistent link: https://www.econbiz.de/10003728868
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2
Public Relations und Wissensmanagement : Herausforderungen zwischen Fachkräftemangel und Web 2.0
Friske, Hans-Jürgen
;
Bauerdick, Sabrina
- In:
Wissensmanagement heute : strategische Konzepte und …
,
(pp. 171-197)
.
2008
Persistent link: https://www.econbiz.de/10003754231
Saved in:
3
SocialCorp : social media goes corporate
Postman, Joel
-
2009
Persistent link: https://www.econbiz.de/10003757683
Saved in:
4
Corporate TV - Excellence in Emotion
Beißwenger, Achim
;
Frank, Gernold P.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
1
,
pp. 26-30
Persistent link: https://www.econbiz.de/10003647051
Saved in:
5
Where is your blog?
Esteves, José
- In:
Business strategy review
19
(
2008
)
4
,
pp. 62-67
Persistent link: https://www.econbiz.de/10003788108
Saved in:
6
Online public relations : a practical guide to developing an online strategy in the world of social media
Phillips, David
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003788696
Saved in:
7
Medienarbeit 2.0 : Cross-Media-Lösungen ; das Praxisbuch für PR und Journalismus von morgen
Schulz-Bruhdoel, Norbert
;
Bechtel, Michael
-
2009
Persistent link: https://www.econbiz.de/10003779859
Saved in:
8
"Blogify or die?"- weblogs : the new business language of Web 2.0, or yet another communication channel?
Ebner, Winfried
;
Baumann, Michael
;
Krcmar, Helmut
- In:
Communication and leadership in the 21st century : the …
,
(pp. 85-97)
.
2008
Persistent link: https://www.econbiz.de/10003780575
Saved in:
9
Public relations and the social web : how to use social media and Web 2.0 in communications
Brown, Rob
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003782006
Saved in:
10
Blogs and the corporation : managing the risk, reaping the benefits
Cox, Joshua L.
;
Martinez, Eric R.
;
Quinlan, Kevin B.
- In:
Journal of business strategy
29
(
2008
)
3
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003772784
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