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Public relations metrics : measurment and evaluation ; an overview
Ruler, Betteke van; Tkalac Verčič, Ana; Verčič, Dejan - In: Public relations metrics : research and evaluation, (pp. 1-18). 2008
Persistent link: https://www.econbiz.de/10003753824
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Nongovernmental organizations and international public relations
Tkalac, Ana; Pavičić, Jurica - In: The global public relations handbook : theory, …, (pp. 807-821). 2009
Persistent link: https://www.econbiz.de/10003950076