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~subject:"Öffentlichkeitsarbeit"
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European journal of marketing : EJM
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Sport marketing in a global environment : strategic perspectives
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A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
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2
Athlete-brand relationships in the era of "cancel culture" : insights, analyses, and strategic development
MacDonnell Mesler, Rhiannon
;
Howie, Katharine
; …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 219-243)
.
2022
Persistent link: https://www.econbiz.de/10013475296
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