Athlete-brand relationships in the era of "cancel culture" : insights, analyses, and strategic development
Year of publication: |
2022
|
---|---|
Authors: | MacDonnell Mesler, Rhiannon ; Howie, Katharine ; Vredenburg, Jessica ; Chernishenko, Jennifer |
Published in: |
Sport marketing in a global environment : strategic perspectives. - London : Routledge, Taylor & Francis Group, ISBN 978-1-003-27004-1. - 2022, p. 219-243
|
Subject: | Markenführung | Brand management | Sportler | Athletes | Öffentlichkeitsarbeit | Public relations |
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