Similar Search Results

Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing

Ur Rahman, Saleem; Bang Nguyen Viet - In: Business strategy and the environment 32 (2023) 4, pp. 2420-2433

Persistent link: https://www.econbiz.de/10014328946

Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity

Bang Nguyen Viet - In: Journal of food products marketing : innovations in … 28 (2022) 2, pp. 87-103

Persistent link: https://www.econbiz.de/10013163075

A study on the influence of eco-labels and green advertising on green brand equity in emerging market

Bang Nguyen Viet - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 205-227

Persistent link: https://www.econbiz.de/10013483031

The impact of green marketing mix elements on green customer based brand equity in an emerging market

Bang Nguyen Viet - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 96-116

Persistent link: https://www.econbiz.de/10013537562

Green marketing functions : the drivers of brand equity creation in Vietnam

Bang Nguyen Viet; Tuan Nguyen Anh - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1055-1076

Persistent link: https://www.econbiz.de/10013357214

Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity : the mediating role of green trust

Bang Nguyen Viet; Thanh Tran, Cong - In: Cogent business & management 11 (2024) 1, pp. 1-18

The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on the behavioral intentions of organizational customers within Vietnam's industrial and marine coatings sector, with a particular focus on the mediating role of green trust (GT)....

Persistent link: https://www.econbiz.de/10014534547