Response Models for Marketing Management -- Markets, Data, and Sales Drivers -- Market Response in Stationary Markets … Response in Evolving Markets -- Single Marketing Time Series -- Multiple Marketing Time Series -- Solving Marketing Problems … with ETS -- Empirical Findings and Managerial Insights -- Making Marketing Plans and Sales Forecasts -- Conclusion …

quantitative marketing use structural econometric modeling to estimate the model parameters, give the economic …, empirical industrial organization and quantitative marketing." …, quantitative marketing, and related fields. It covers such topics as discrete choice modeling, demand modes, estimation of the firm …