With the advent of advanced data collection techniques, there is an increased interest in using econometric models to support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses econometric models that are rarely, if ever, used elsewhere....

"This monograph aims to collect recent theoretical insights and various empirical results for a rapidly developing area concerning the analysis of business and economic forecasts. Strictly following econometric textbooks one would be tempted to assume that forecasts are the outcome of a careful...