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~subject:"Ökonomische Ideengeschichte"
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Ökonomische Ideengeschichte
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Ansary, Adel I. el-
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AMS review : official publication of the Academy of Marketing Science
1
Journal of historical research in marketing
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ECONIS (ZBW)
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William Lazer : reflections on my American Marketing Association presidency
Lazer, William
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 548-562
Persistent link: https://www.econbiz.de/10010434528
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2
Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-
;
Shaw, Eric H.
;
Lazer, William
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
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