William Lazer : reflections on my American Marketing Association presidency
Year of publication: |
2014
|
---|---|
Authors: | Lazer, William |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 6.2014, 4, p. 548-562
|
Subject: | Biography | History of marketing thought | American Marketing Association | William Lazer | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory |
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