In this paper we develop a knowledge-based view on the choice of knowledge transfer mechanisms in franchising that integrates results from the information richness theory. Starting from the information richness theory we argue that tacitness of system knowledge, operationalized by codifiability,...

The paper provides a property rights view on the knowledge transfer strategy of franchising firms. Starting from the information richness theory, we argue that the degree of contractibility of system knowledge determines the information richness of the knowledge transfer mechanism of franchising...